Road and trail races are powerful gatherings of an active-living community, filled with infectious enthusiasm and a whole lot of great people, both toeing the line and behind the scenes. The Narragansett Beer Races (operated by True North Running Company, LLC) are committed to growing the sport we love so much. We are also passionate about making sure our events do good in the process. We work towards this goal in a few different ways...
Growth of the Sport: Bringing thousands of new runners into the sport that we love.
We've run the numbers and surveyed our participants. Statistically, nearly 40% of our athletes are running a given race distance for the first time. With tens of thousands of runners having crossed over our starting lines, that means we've brought over 4,000 runners either into the sport for the first time, or into a distance for the first time. We're proud of that, and work to continue to host events that are welcoming to new members of the running community.
Partnerships with Purpose: Donating thousands of dollars to the organizations the help us do what we do.
We work with local non-profit organizations and sports programs who help us staff our award-winning aid stations and courses, receiving valuable program funding for their various endeavors in exchange. It's a win for them, for our series, and for the runners that toe our starting lines! In our most recent season we donated $5,000 to sports programs and non-profits directly in this initiative alone.
Stages for Non-Profit Revenue: Our races act as road race "stages" for charities to thrive.
Behind the scenes there is a quiet group of individuals that choose to not only participate, but to run for charity. We work to support these charitable organizations and help them flourish in their fundraising efforts, leveraging the excitement of our events. These runners fund-raise and drive funds towards our current charity partners. In the past few years alone the revenue generated for these organizations exceeds $20,000
The 'Gansett Races: A commitment to build our active living community.
'Gansett Beer Races are managed by True North Running Company LLC, an organization with the mission of growing the active-living culture within our communities. By hosting fun, laid back events that attract new and elite runners alike, we aim to bring people together within the framework of endurance sports, and inspire more and more people to take on new distances and challenges.
We do this well, with over 40% of our race participants choosing to take on a given race distance for the first time. By creating gatherings of the running community that inspire new runners to take on bigger challenges, we're proud to be growing a sport that invites people live more active, balanced and healthy lives.
Cheers, and see you at the next 'Gansett race!